Field identification
Analyze data system
Project Overview
Leket Israel offers food assistance to the community by harvesting excess agricultural production of high quality and variety and distributing the food to non-profit organizations throughout the country.This system was created to help Leket Israel search for fields that are ready for harvesting and contact farmers to obtain agricultural donations. By using satellite imagery and machine learning, it creates an up-to-date picture of the field and prioritizes referrals to farmers.
My Role In This Project
Conducted UX research interviews leading tasks and provided insights for problem-solving, and created full product UX design processes (research, user flow, journey map, wireframes, prototypes, mockups)
I was collaborating directly and closely with Product Managers, System Analysts, Ui designer, and Developers.
Discovery Phase
In Leket Israel, the managers examine potential collection areas and contact the farmers based on their personal experience and the personal relationship they have built with them. No regulated process exists, nor is a comprehensive picture of the collection sites available.
Therefore Leket Israel misses opportunities to increase the quantity (tons) and diversity of their collection since crops in the territories change periodically and are not updated in a systematic manner.
Problem Statement
Goals
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It is our goal to provide Leket Israel with a technology system that will automatically locate all ripe areas on their territory that are suitable for harvesting, based on satellite imagery and data.
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By using the system, a (new) regulated work process will be established for contacting and prioritizing farmers.
Research
User Interviews
Interviews are primarily intended to:
1. Knowing the Personas in Leket Israel
2. Understanding the problem and the failures in the existing process before moving forward:
Leket Israel's operators and field staff have to assess the best time to contact farmers (by phone/perform a physical visit) to ask for donations of fruit and vegetables after sales have been exhausted and before they spoil.
The exact time is crucial, and this is where we want to provide a technological system that helps them gauge the best time for farmers to be contacted
Who are our users?
Leket Israel's Operations manager, Customer service center, Area managers, and Logistics and Operations Manager
What are they doing?
The staff has to assess the best time to contact farmers (by phone/perform a physical visit) to ask for donations of fruit and vegetables after sales have been exhausted and before they spoil.The exact time is crucial, and this is where we want to provide a technological system that helps them gauge the best time for farmers to be contacted
When will they use the product?
On a daily basis.
Competitive analysis
To create a system that meets Leket Israel's needs, I conducted competitive analysis and identified best practices in similar systems. The findings indicated that the system needs to be easy to navigate, provide accurate and timely information, and have a modern user interface.
From left to right: Airbnb, E- studieses, Kayak
what I have discovered?
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Tables can greatly enhance the user experience when displaying large amounts of data, allowing users to quickly scan and compare information.
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Cards are an effective way to present individual items or records in a visually appealing and easily digestible format.
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Filters play a critical role in helping users narrow down information and find what they need faster.
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Incorporating these design elements into the system can improve usability and efficiency.
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This will ultimately lead to greater user satisfaction.
The Solution
Designing a system for internal use within Leket Israel that allows them to:
1. Locating the Israeli agricultural areas
2. Identifying growth stages based on indicators:
The NDVI index measures how green a field is based on satellite images
An attractiveness index based on NDVI and weather, as well as prices and prices
In order to check that this index is accurate, we will use machine learning.
When the indicators show the most appropriate time for contacting the farmer after the inspection in the field, feedback will be given in the system as to whether the contact was appropriate.
We will prioritize the fields based on the values.
Result of the design
Home page
As the UX designer for the system, I was faced with the decision of whether to use a card or table display for presenting data to the user. After conducting user testing, it became apparent that the table display was the preferred option. Users found it easier to scan and compare large amounts of data when presented in a table format, compared to the card display which presented individual items in a more visually appealing format. By choosing the table display, we were able to improve the system's usability and efficiency, ultimately leading to greater user satisfaction.
The screen shows a list of all agricultural areas in Israel, on the screen you can perform a focused search and with the help of sorting and filtering you can find mature fields of a specific crop in a particular area, you can also see how familiar the area is, whether it is a known one or a new one, and then direct a private call to the local manager or operator and update the treatment status, creating orderly work and continued follow-up.
Page Header
To improve the user experience and help users navigate the system, I incorporated several elements into the design:
1. I added the logo at the top of each page to provide brand recognition and familiarity.
2. I included a personalized greeting to make users feel welcome and acknowledged.
3. A logout button was added to allow users to securely exit the system.
4. A search field with autofill was included to help users quickly find what they need.
5. I added a toggle that allows users to switch between a map view and a table view, providing flexibility and customization to the user experience.
6. I incorporated filters and visual filters to help users refine and narrow down their search results, ultimately saving time and increasing efficiency.
These elements work together to enhance the user experience and provide a more streamlined and user-friendly system.
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Filters and sorts
With visual filters and sorts, users can navigate and find information faster and more intuitively. Users can easily narrow down their searches by selecting specific criteria or keywords, and the visual feedback they provide helps them understand the impact of their filtering choices. Users can also group, sort, and visualize complex data in a variety of ways that make sense to them, making complex data easier to understand. By providing greater control and flexibility, visual filters and sort greatly enhance the user experience.
From left to right: Add more filters, Erea filter, More crop types, Sort options.
Map search page
In this screen, I've decided to show all areas on top of an aerial photograph to provide users with a better sense of location and context. On the map, I will display every area and its corresponding index sorting values, such as attractiveness or NDVI. To make it more user-friendly, the value for each area will be highlighted next to the landmark (default to attractiveness).
Additionally, the search page filters will be activated and operate identically on the map page to allow users to quickly find what they need. Finally, to provide users with more detailed information about a specific area, a tab with area details will appear when users hover over it. However, it's important to note that area status cannot be edited from the map view to prevent any accidental changes.
Field Page
I designed the field page by incorporating the following elements:
1. A clear and concise title at the top of the page indicates the purpose of the page.
2. The status and its corresponding edit date.
3. A form layout with input fields for relevant information such as field name, location, size, and crop type.
Buttons for adding new fields or editing existing ones that are easily visible and accessible.
Error messages appear next to invalid fields with a clear explanation of the error and how to correct it.
4. History of this field
5. Back and edit buttons
6. Feature that allows users to mark the field border on the map
7. A save, cancel and data reset buttons appears at the bottom of the page after changes have been made, along with a confirmation message to confirm successful submission.
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Login Page
The login page serves as the initial access point for users with system privileges to enter the system. This page provides a secure and controlled way of allowing access to predefined users who are authorized to use the system. The login page typically requires users to enter their credentials, such as username and password, to verify their identity and grant access to the system. By having a login page, the system can ensure that only authorized users can access sensitive information and perform actions within the system.
Final thoughts
The process of designing this new system in such a short time has been both interesting and fulfilling. The experience was challenging and gave me a lot of value both professionally and personally.
Having the opportunity to collaborate with professionals and work on a real-world project was very rewarding. As a result of this experience, I developed skills like finding creative ways to overcome UX challenges.
Doing something good for the community gives me a lot of satisfaction.
Reflection
What did I learn?