My Journey
Experience
Product Designer UX/UI & Project Management
Freelance Designer · Self-employed
2015- Now
I work with small and large businesses, high-tech companies, and startups. I create smart and beautiful digital B2B and B2C products.
My role included:​
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Manage all stages of Product Design, from concept to implementation readiness, with excellent organizational and prioritization skills.
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Conducted UX design process and research, including interviews and benchmarks.
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Developed full product UX design processes (research, user flow, journey map, wireframes, UI
prototypes, and usability testing) -
Establishing visual languages and branding identities.
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Create visual marketing materials, advertising content, and landing pages, for a variety of platforms: social media, presentations, etc.
In my collaboration I worked with Copywriters, Business Consultants, Stakeholders, and Developers.
Product Designer
Israel Tax Authority
2023 - Replacing on Maternity Leave
I worked on a variety of projects and designed smart and usable digital products for both businesses and consumers (B2B, B2C)
My role included:
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UX design process and research: interviews, benchmarks.
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Leading tasks and providing my own insights for problem-solving.
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High-level wireframes and mockups, prototyping for systems.
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Presenting and justifying my work to the relevant stakeholders.
​My collaboration was a variety of teams of professionals from different disciplines such as Product Managers, System Analysts, Ui Designer, and Developers.
Product UX Designer
Comrax - Project Company
2021- 2022
I designed KKL's internal system to solve advanced UX problems and simplify complex flows.
My role included:
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UX research involves user interviews and workflow observations, identifying new insights, reframing problems, and providing innovative solutions.
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Leading tasks and providing my own insights for problem-solving.
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Creating full product UX design processes (research, user flow, journey, map, wireframe, prototyping, etc).
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I helped develop, manage, and refine the Design System.
My collaboration was a variety of teams of professionals from different disciplines such as Product Managers, System Analysts, Ui Designer, and Developers.
Software Support
CTB Banking Systems
2006 - 2015
Providing service and support in solving complex software problems in a financial system and maintaining customer experience and managing continuous contact with the company's customers.
My collaboration was Developers, Contacts of all banks and Account manager
Product UX Designer Lead
Code for Israel
Aug 2022 - Now
Leading the full UX design processes of a complex system based on satellite images and machine learning for Leket Israel.
My role included:
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The purpose of my UX research was to identify thoughtful solutions and identify what could be improved in terms of stakeholders, operators, regional managers, and farmer recruiters.
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Designing intuitive and simple workflows for users as well as creating a full product design process (research, wireframes, journey maps, wireframes, prototyping, etc.
My collaboration was Project Manager, Product Manager, Developers, and Stakeholders.
Volunteering
Mentor
WE Women Experience
2023 - Now
As part of the mentorship platform at WE Woman Experience, I mentor and support women budding professionals on their journey. I help build a community that empowers women to achieve their full potential.
Personality traits
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Team player
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Creative thinking
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Problem solving
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Attention to details
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Self-learning ability
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Communicative
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Responsible